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Visual Identity & Strategy

Bretzel & Gretel

Julie Ordon has long dreamed of one day sharing her childhood memories with the world. This dream has recently become reality. A biscuit recipe of her grandpa's came into life: Pretzels covered in chocolate.

As part of the development of the project, b.smac helped to put together and develop the strategy and visuals as close as possible to Sophie's own background.

Different measures were taken to suit the client and her product, such as the story, the logo, the identity and finally the matching box.

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